The big difference between the “Why How What” and the “What How Why”

Why do you do what you do?

I inspire and empower others to do what they love through my blog www.anna.theworkeperiment.com.
I do this by sharing interesting stories, ideas, tips, best practices of my own and other people’s journeys.
I believe in the fact that the world would be a better place if everybody did what he or she loved.

Or:

I believe in the fact that the world would be a better place if everybody did what he or she loved.
My aim is to inspire and empower others to do what they love in life by sharing interesting stories, ideas, tips, best practices from my own and other people’s journeys.
You can find these stories on
www.anna.theworkeperiment.com.

Even though the two texts are very similar, they have a totally different energy in them. Can you notice?

The first one has a “push” energy with the goal of convincing you, the reader, of something, in this case of reading my blog. I tell you what I do and what I have to offer. Then I tell you how I do it and finally why I do it. Not very convincing, isn’t it?

Most companies make use of this approach in their communication. And therefore most companies have a tough time convincing others to like them, to like their products and services and to buy their products and services.

The second example is the reversed approach: the pull approach. I pull you towards me since I tell you my motives and my drivers first. I tell you why you should feel connected to me. And once you know what makes me tick, it is easier for you to understand how I do what I do. Or would you disagree?

People don’t buy what you do but why you do it.

Unfortunately only a few organizations use the pull strategy in their communication. Apple is one of them. In his inspiring speech about “How great leaders inspire action” Simon Sinek tells us how we can learn from these few examples. This film is really worth the 18 minutes:

Why do you do what you do?

Let’s connect!
The Work Experiment – How to create work that feels like play

Promoot jouw pagina ook

This entry was posted in Business Tips, Personal Development and tagged , , , , , , . Bookmark the permalink.

6 Responses to The big difference between the “Why How What” and the “What How Why”

  1. Iris says:

    Wauw, eye opener this one! Thanks for sharing. I realise I mainly use the second method. Will def change that!

  2. Annemarie says:

    Thanks for this eye opener…. It was defintely worth the 18 minutes! It inspired me to the bone and made me remember something I’ve forgotten for a long time; that real wisdom ans inspiration is inside yourself. Always. And that that is a logical startingpoint for everything you do….

  3. Sigrid says:

    Dank! Heeft me erg geholpen!

Leave a Reply

Your email address will not be published. Required fields are marked *