Tag Archives: simon sinek

The big difference between the “Why How What” and the “What How Why”

why how what

People don’t buy what you do but why you do it. Therefore always start with the WHY you do what you do. Then HOW you do things and finally WHAT you do.Unfortunately only a few organizations use the pull strategy in their communication. Apple is one of them. In his inspiring speech about “How great leaders inspire action” Simon Sinek tells us how we can learn from these few examples. Continue reading

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